With one of the largest universities in Germany, Münster has a constant influx of young people who stay for a few years and look for a club during that time — usually near the university, in the Kreuzviertel or in Gievenbeck. Because this audience researches entirely online, findability decides whether a club wins these members before they hop on their bike and ride to the club next door.
At the same time, the Münsterland is a well-funded region where local businesses are happy to back clubs as sponsors — provided the club comes across as credible and well kept. A convincing page that makes sections in Hiltrup, Mauritz or by the harbour visible is therefore a real argument not only for members but also when approaching potential partners.