In the heart of East Westphalia, hundreds of clubs — from the big football club to niche sports — compete for the same members, the same young talent and the same sponsors. Whoever moves to Bielefeld or wants to take up a sport searches for the right offer online, in Sennestadt, Brackwede or Schildesche.
For a smaller club like an archery club, findability then decides it: whoever shows training times, sections and contact on mobile at once gets the enquiry. A club with only an outdated site — or none — loses prospects and potential sponsors to the visible club next door.