Notes from the workshop.
Apps, AI and everything in between.

Website builder, agency or a productized Website Manufaktur? An honest price comparison for physiotherapy websites — including the ongoing costs and hidden items that rarely appear in the quote.

Club websites rarely fail because of money — they fail because of maintenance. An honest 2026 cost comparison for sports clubs, including the question the board should settle first.

What does it cost in 2026 to have a website made? An honest overview of website builders, agencies and a productized studio — including the hidden items that rarely appear in a quote.

Website builder, agency or a productized Website Manufaktur? An honest price comparison for driving school websites — including the hidden costs that rarely appear in the quote.

Phone call, form or real online booking? An honest practical guide for physiotherapy practices — how to catch requests outside opening hours, cut no-shows and take load off the front desk.

AI training for employees: why click-through tool sessions fizzle out and which five building blocks work — basic understanding without maths, prompt craft on real tasks, data protection rules, spotting the limits, anchoring in daily work. Plus: the AI literacy duty from Art. 4 EU AI Act, soberly assessed.

For local businesses the Google Maps listing often decides before the website does. Here is how to get your Google Business Profile in shape — honestly, no tricks, with what actually counts in 2026.

Website builder, agency or a productized Website Manufaktur? An honest look at what a dental practice website really costs — including the hidden items that rarely appear in the quote and decide whether new patients call.

Customers decide in seconds whether to call or click away. These are the seven things a trades customer expects from your website in 2026 — and most are missing.

Winning new patients as a dental practice rarely needs more advertising — it needs a smooth path from Google result to appointment. Where that path breaks today and how to close it, without spending your evenings at the computer.

Process automation in the mid-market rarely fails on technology — it fails on sequencing. A prioritization framework from practice: frequency × rule-density × pain.

How small businesses get found in local Google search — without an agency retainer and without myths. What actually matters, what is a waste of time, and the role your website plays.

Website builder, agency or a productized Website Manufaktur? An honest look at hair salon website costs in 2026 — including the items that rarely appear in a quote, and whether Instagram is enough after all.

A pretty restaurant website isn't the goal. A full table is. This checklist turns visitors into reservations.

“But we have Instagram.” Why a busy feed doesn't replace a bookable website — and how salons combine both so followers turn into paying clients.

Shadow AI in the company: why bans only make the usage invisible, where the real risks lie — customer data, trade secrets, unchecked results — and how permitted tools, clear rules and a six-point AI policy turn the situation around.

How small businesses systematically get more Google reviews — without begging, without bought stars and without breaking the rules. The right moment, the right ask and the role your website plays.

Website builder, agency or a productized Website Manufaktur? An honest price comparison for gym websites — including the running costs that almost never show up in the first quote.

Typing up payslips is the most thankless hour in a tax firm's day. Here's how a photo turns the numbers into usable data in seconds — without the error rate that comes with fatigue.

In 2026 you rarely win new gym members with a flyer in the mailbox — you win them with a site that captures a trial booking in 30 seconds. What works, and what only looks expensive.

Website builder or agency — the classic decision. We show honestly what each route really costs, where the hidden items hide, and why there has long been a third way.

Custom software costs between €8,000 and well over €80,000 — depending on shoe size. What patch, module and platform cost, what really drives the price, and when building isn't worth it.

Website builder, agency or a productized Website Manufaktur? An honest 2026 comparison of tax advisor website costs — including hidden items and what your clients actually expect today.

In every plumbing and heating business, small jobs slip through — never written up, never billed. An interface to SykaSoft brings that money back automatically.

Referrals still bring the best clients — just fewer of them. How tax firms win new clients online in 2026 without losing their character.

An honest GDPR website checklist for 2026 — 8 concrete points, the most common warning-letter traps and how to check whether your site is clean. No scaremongering, no legalese.

Website builder, agency or a productized Website Manufaktur? An honest comparison of law firm website costs for 2026 — including the items that quietly go missing from the quote.

Law firms carry stricter disclosure duties than almost any other business — imprint, bar association, professional liability, GDPR. What really belongs on a law firm website in 2026, without the legalese.

Since 28 June 2025 Germany's Accessibility Reinforcement Act applies. A calm, no-panic look at who the accessible-website duty affects, who it doesn't — and what a well-built site already brings to the table.

Website builder, agency or a productized Website Manufaktur? An honest price comparison for estate agent websites — including the ongoing costs and the one question that decides your next listing.

What Apple's persistence framework can do today, where it still stumbles, and why we still start almost every new project with it.

Presenting properties online isn't just "posting to the portal". How to show listings so buyers enquire faster — and owners trust you with the next sale.

The EU AI Act for SMEs: risk classes briefly explained, what actually applies to typical ChatGPT use in a company, the timeline from February 2025 to August 2026 — and a pragmatic to-do list. No scaremongering, from practitioners.

A fresh look is meant to bring more enquiries — and instead sends the traffic into free fall. Why a website relaunch costs rankings, where it actually happens, and how to plan the move so Google keeps up.

Website builder, agency or a productized Website Manufaktur? An honest price comparison for care services — including the hidden costs and the point almost everyone misses: the site has to attract carers first, not clients.

What does an app cost? The internet says "€5,000 to €500,000" — useless. We've built our own apps since 2018 and give real ranges: the cost drivers, three size classes, what a Flutter codebase saves and what operations cost.

An app for the driving lesson, started in 2022 as a weekend project, today live on iOS and Android. An honest look back on product, team and what we'd do differently next time.

For most care services the bottleneck isn't winning clients — it's staff. How your website becomes your strongest recruiting channel: honest, concrete, without agency fog.

Why a fast website brings more calls than any keyword trick — and what you can actually do about it. Where load time really hides, how to measure honestly, and when optimising costs more than a rebuild.

Website builder, agency or a productized Website Manufaktur? An honest 2026 price comparison for car repair shop websites — including the hidden costs that rarely make it into the quote, and what the site has to deliver in inspection and tyre season.

Why we deliberately don't have a Berlin address. A short defense of our location, our small team and the workshop model.

Phone call, form or real online booking? An honest practical guide for car repair shops — how to take the workshop appointment online, catch requests outside opening hours and stop drowning in calls during inspection and tyre season.

Why most homepage copy talks past the customer — and how to write in plain language that turns visitors into callers. The most common mistakes, named honestly and easy to fix.

Website builder, agency or a productized Website Manufaktur? An honest 2026 price comparison for hotel and guesthouse websites — including the sum no quote shows you: what OTA commissions cost your property every year.

We build design systems that aren't an appendix but the source code of the product. How it works in practice — and why Figma alone isn't enough.

15 to 25% commission to every portal — on every booking, every year. Why your own website with commission-free direct booking is the underrated margin lever for guesthouses.

An outdated website creates costs that never appear on an invoice — lost calls, enquiries that go to competitors, trust that breaks on a phone. We do the honest maths on what the old site costs and when a rebuild pays off.

We have prompts that show up in some form in every one of our apps. Here are the two most important ones — and why they work.

Does my business need a website — or are Instagram, a Google profile and word of mouth enough? We name the three cases where you genuinely don't, and the honest turn for everyone else.

Buy standard software or build custom? The question is usually framed wrong. A decision framework with four questions — and the third way the textbook leaves out.

AI use cases in mid-sized companies that already pay off: receipt extraction, email triage, quote drafts, knowledge search and more — each with an honest calculation and the part talks leave out: where it fails.

Using AI in line with the GDPR: the real risks (US cloud chatbots, shadow AI), what the GDPR actually requires, EU hosting vs. on-prem, a vendor checklist — and an honest look at the EU AI Act. From practitioners, not lawyers.

Replace Excel? Not too early — and not too late. Seven signs that the spreadsheet has become a system that's been costing the company money for a while.

Processing invoices automatically: why classic template OCR fails on layout variety, how modern AI extraction works, why validation and ERP handover decide success — and from which document volume it pays off. Plus e-invoicing as context.

Flutter or native is app development's question of faith. We have both in the stores — Flutter apps on iOS and Android, native apps on four Apple platforms — and give the level-headed answer, with a decision guide.