Website for gyms & fitness studios in Cologne — live in 7 days.

In a media city on the Rhine with the University of Cologne and TH Köln, the target group is young, active and quick to compare: between Deutz, Lindenthal and Mülheim there are often several studios within walking distance, and the big budget chains — many of them grown in the Rhineland itself — push on price with low fees and round-the-clock opening. To stand apart, you have to show on the very first click what makes your studio different: classes, atmosphere and coaching, not later in a consultation.

This is exactly where the one doubt that stalls most sign-ups is settled — the fear of a long contract. When the term, the notice period and the path to a free trial session are visible without asking, the page removes that doubt before it forms. Then the prospect from Ehrenfeld or the Südstadt chooses you, instead of ending up at the next chain whose fee is just two euros lower.